Refundly launches to help consumers track online shopping returns and know exactly when they get their money back

Backed by prominent angels including Sam Ng (Amazon), Jesus Mantas (IBM), Gary Cohen (Finish Line) and advised by Adam Grant (best-selling author), Mina Fader (Baker Retailing Center), Julie Bornstein (Daydream), Jenna Dewan (actress) Phil Strauss (Rakuten, StockX), Lauren Flickinger (Rocket Money), and Leah Feygin (Twitter), Refundly provides consumers much-needed visibility into the complicated landscape of online shopping returns and refunds.

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LOS ANGELES, CA – [October 22, 2025] – Just in time for the busy holiday shopping season, Refundly has officially launched, offering a breakthrough solution to a common frustration: tracking online returns and confirming when refunds hit people’s accounts. With billions of dollars in online shopping refunds going unreturned each year, Refundly helps consumers ensure they get their money back automatically.Designed by a team of retail, e-commerce, entertainment and tech veterans, Refundly is the only app that seamlessly tracks and manages online returns across all retailers in the U.S. and notifies users the moment their refund hits their credit card.

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“Each year, consumers return hundreds of billions in merchandise, but a portion of that money never makes it back to them,” said Lindsay Goffman, Co-founder and CEO of Refundly. “And, it’s because the system was built to send purchases from retailers to shoppers, not the other way around. Return logistics has become a complex system filled with a maze of processes that lead to a number of errors. Refundly changes this paradigm by putting the power back in the hands of shoppers, while giving retailers an all new way to strengthen relationships with their customers.”

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One App, Full Transparency

Refundly works by using proprietary AI to scan users’ email receipts, identifying which items are classified as returns, and tracking each step of the refund journey — from initiation to delivery to reimbursement.

“The scale and complexity of tracking returns across hundreds of retailers makes manual monitoring impossible, creating an ideal application for AI automation” Refundly CTO, Mark Mucchetti said.

In the coming months, Refundly will expand its offering, providing retailers added services like: once a consumer’s refund is processed and hits their credit card, the app will present exclusive and personalized deals, promotions and incentives from trusted retailers, turning a once-frustrating process into an opportunity.

By adding transparency and clarity to return and refund processes, Refundly will help retailers be able to save valuable time and significantly reduce customer service inquiries. And by providing offers, retailers will also be able to build stronger relationships with customers who can become advocates for their brand.

​​“Refundly addresses one of retail’s most overlooked friction points: refund transparency,” said organizational psychologist and bestselling author Adam Grant. “By tackling it head-on, Refundly is reshaping consumer trust and loyalty."

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A Market-Wide Problem

According to Capital One’s recent Shopping Report, in 2024, Americans spent $1.3 trillion online¹. In that same period, $362 billion was returned to shoppers². This represents an increase of nearly 40% from the previous year,³ signaling consumers are purchasing items online and returning more than ever before.

The National Retail Federation (NRF) also furthered that an estimated 19.3% of online sales will be returned in 2025⁴ and the practice of bracketing - where shoppers purchase multiple items in different sizes and colors, with the intent to return some - has been increasing across all age groups - especially with younger shoppers.⁵

^‍Set against this backdrop, Refundly, while in stealth mode, analyzed return and refund patterns across 120 top online retailers and found a consistent 7.5% error rate, meaning more than seven out of one hundred returns have some kind of error (accidental fee, wrong skew, no refund at all). Refundly also found that more than 4% of the amount owed was never refunded. With online shopping returns in the U.S. reaching $362 billion in 2024, that means a potential of more than $14 billion is never refunded to consumers.

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“Shoppers want fast refunds, and retailers want happy, returning customers,” said Mina Fader, Managing Director of the Baker Retailing Center at the University of Pennsylvania. “Refundly is a win-win for everyone, empowering consumers to get the refunds they deserve, while helping retailers transform one-time buyers into repeat customers. With reports showing that consumers are more likely to spend again once a refund is confirmed, Refundly is a bridge to a very important gap.”

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Built for Real Life

Refundly was inspired by Goffman’s own experience juggling online returns as a busy working mom. She found herself spending hours creating spreadsheets to manually track them, only to realize not all refunds were being returned. She’s joined by co-founders Mark Goffman (COO), and Mark Mucchetti (CTO, formerly BeautyCounter and Meta).

Early users of Refundly range from professional stylists and busy parents to small business owners; essentially, anyone who buys, returns, and tracks purchases across multiple sites.

Backed by a roster of influential investors including Sam Ng (Amazon), Jesus Manstas (IBM), Gary Cohen (Finish Line) and advised by Adam Grant (best-selling author), Mina Fader (Baker Retailing Center), Julie Bornstein (Daydream), Jenna Dewan (actress), Phil Strauss (Rakuten, StockX), Lauren Flickinger (Rocket Money), Leah Feygin (Twitter), Susan Fricke (Monique Lhuillier, Muse Collective) among others, Refundly is also part of the Google Cloud startup program.

Refundly is now available for download in the Apple App Store. For more information, visit refundly.app

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About Refundly

Refundly is a consumer-focused software platform designed to simplify and streamline the often confusing world of online shopping returns and refunds. By offering a transparent, centralized solution to track, manage, and collect reimbursements across multiple retailers, Refundly saves shoppers the frustration of navigating scattered return processes and identifying missing funds. It will provide retailers with a new avenue in which to communicate and strengthen bonds with their customers. The company has already garnered support from leading voices in retail, ecommerce, technology, travel and entertainment who share its mission to solve one of the most common pain points of modern online shopping. Founded in 2023 and headquartered in Los Angeles, Refundly is redefining how consumers stay in control of their purchases.